Pinterest is a publicly traded company, so if they’re penalized it could hurt the company’s stock price ($PINS).Ĭontent relevance is a ranking factor in Google.This famously happened to Genius years ago as they were put in time-out and told to re-evaluate their blackhat SEO strategy. Often when somewhat shady SEO tactics are exposed on Twitter, Google responds by issuing a manual action and penalizing the offending site in search results.Google typically does not react kindly to anyone trying to scrape its results for any reason, so this is incredibly difficult to do at scale (across hundreds of millions of photos) without being blocked.This is interesting for a couple of reasons: We’ll update this post as we learn more from them.Ī few weeks ago in the Twitterverse, outed Pinterest for using a somewhat surprising SEO tactic: for every image uploaded to Pinterest that doesn’t have any real metadata or description of the picture, Pinterest automatically performs a reverse image search on Google, scrapes all of the metadata and descriptions they can find for that image, and then uploads that content onto their site and pretends it’s from their own users. We do not, and never have, scraped Google search results at any time.” The original article suggested Pinterest scrapes Google directly, but instead it seems more likely that Pinterest grabs data from Google through it’s Chrome Extension. Update: This post got a ton of traffic on Hacker News today and Pinterest reached out to comment: “The claim that we scrape Google search results is false.
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